Experiencing design: opening day at the Marina Bay Sands, Singapore. The 150m-edged infinity pool is part of Sands SkyPark® the world’s longest public cantilever straddling three 55-storey hotel towers.

Do you celebrate your design success stories?

How do you share your design success stories?

Are you too busy or tired to share news of your projects and ideas? Do requests for proposals (RFPs) keep coming as you struggle to service existing clients?

Hi, I’m Marian Edmunds. As a journalist, I worked in Australia, Hong Kong, and the UK spending 15 years at the Financial Times working on world news, special reports and features. This made me accustomed to deadlines. I specialised in writing about the business of travel and tourism including hotel design, tourism planning, and sustainability.

I studied human geography and British housing as part of a BSc Economic and Social Policy at the University of London furthering my curiosity about how places are made.

Do your grand design narratives remain untold?

My stories have appeared in major newspapers, specialist publications, and the literary travel anthologies City-pick New York, also featuring F. Scott Fitzgerald, and City-pick Istanbul also featuring Orhan Pamuk.

I write:

Creative proposals, from refining RFP letters through to final proposals (r/u and winners). I work closely with design leaders to understand and write the design narrative giving careful consideration to the specifications of the (potential) client. The content can be adapted for media and portfolio use as needed.
Design case studies
Web copy, about pages, services pages, project description, and articles
White papers

Client list:

WATG, a global leader in hospitality and leisure design. I have worked with them on a range of projects since 2001.
Carr Design
Bates Smart
Cox Design working with Michael Rayner
Group N.

Design articles published in Australian Financial Review, Financial Times.

I avoid alienating jargon so as to keep people reading.

Imagine your narrative reflecting exactly what you feel about your design and being in tune with your business needs. How would it feel to have your collateral and narratives ready to be seen and promoted anywhere and anytime?

What narrative or proposal do you need help with now? Tell me about your narrative, website, or text and what you want and need it to be.

marian@archwriter.com