Begin a spellbinding design story unbroken by typos.
Hello! I’m Marian Edmunds, a writer working with architects across the world. I write design proposals transcending concepts with stories, with many winning or placed in competitions. A former Financial Times journalist, I've authored design white papers that built client understanding and changed studio perceptions. Discover below how I can help your design business find the right words.
Spaces are choreographed around moments not always visible at first. And that's where text adds magic.
Are you throwing words into proposals, poly-filling with cut-and-paste jargon, on deadline, even if you want to win? Have you lost projects you felt certain to win?
For some people, a simple typo breaks a spell.
As deadlines press, adrenalin soars but weariness steps in. Crucial points in the brief can be missed. Who checks the small print? Concepts may need rethinking, visuals may need urgent changes using meticulous focus. Books and storyboards need to be written, polished then checked. Have you the time? Do you rush RFPs, risking wrong names? Would you like narratives that can be adapted to press material? Need help with a proposal today? URGENT DEADLINE
Do you find it challenging to connect with new clients, even if your work is great? Scoring media coverage is hard. It's noisy out there. How do you demonstrate your designs will make a difference?
Publishing a white paper has elevated conversations with clients and among the team.
Explore and elevate your ideas, and research, and share them in meaningful ways that convert to clients. People are searching for design leadership. They want to learn from you. Stories start conversations and raise your profile. Discover and share your own stories today?
Your website is your 21st-century portfolio. How does yours read?
Making a website that reflects you and your work is difficult. Is putting your work into words a challenge or a time suck for you and your team? Are you putting content on the back burner even if it’s the first place potential clients and the media look up? A website is the first stop for someone curious about your design work. How well does your website speak for your great work? A website is where you choose how to showcase yourself designs. Does your story make people want to stay and get to know you? Don't know where to start? Do people know about your design work? Let's ensure they do.
"You don't design to have clients, you have clients in order to build.
(adapted from Ayn Rand)
How do we start?
Press a button and drop me a line. I work in your studio, mine, on site, or someplace else.
End the toil and agony of writing so you can get back to drawing. Track the design journey through images and narrative. Tell the story of your design in a book in pictures with just the right words. And when it's built, your design story will be ready to share.